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Months after receiving National Company Law Tribunal (NCLT)’s approval to redomicileto India from Singapore, ecommerce unicorn BRND.ME (erstwhile Mensa Brands) has now transitioned into a public entity ahead of its IPO plans. 

This means that it has changed its legal name from Mensa Brand Technologies Private Limited to Mensa Brand Technologies Limited. For the uninitiated, this is the first step a company needs to undertake before going public.

BRND.ME is now aiming to make its public markets debut within the next 12 to 18 months. The ecommerce unicorn is yet to disclose the size of the public float it would be targeting. 

“Over the past year, we have taken deliberate steps to simplify our corporate structure, strengthen governance and build a stronger foundation for the next phase of growth. Our transition to an Indian holding structure, followed by this conversion, gives us the structure to scale with greater focus, transparency and discipline,” BRND.ME founder and CEO Ananth Narayanan said.

The development comes about four months after the NCLT approved the company’s reverse migration into India. NCLT’s Chandigarh bench sanctioned the necessary approvals for the merger of Mensa Singapore with the current holding entity Mensa India — resulting in the completion of reverse flip.

On the financial front, BRND.ME claims to have achieved adjusted EBITDA and turned cash-flow positive in FY26. In the fiscal, the company recorded a revenue of approximately ₹1,500 Cr. 

While the company did not disclose its FY26 bottom line numbers, its FY25 financial records show that the loss widened 39% YoY to $60.4 Mn (about ₹501 Cr) during the fiscal from $43.5 Mn (about ₹361 Cr) in FY24.  

Founded by Narayanan in 2021 as Mensa Brands, the startup operates as a roll-up ecommerce brand, acquiring D2C businesses cross the health, wellness, and lifestyle sectors for global markets

BRND.ME initially acquired 20 brands with a vision to scale them. It became thefastest Indian startup to enter the unicorn club, with its valuation crossing the $1 Bn mark within six months of incorporation. 

Overall, BRND.ME has raised close to $295 Mn from investors like Accel, Alpha Wave Global, Norwest Venture Partners, Tiger Global Management, and Prosus Ventures. 

Currently it focuses on four major flagship brands including aroma therapy and essential oil brand Majestic Pure, healthy snacking brand MyFitness, hair care brand Botanic Hearth, and party decor and celebration products D2C brand PartyPropz. 

While Majestic Pure generated an annual revenue of ₹400 Cr in FY26, Botanic Hearth recorded a sales worth ₹300 Cr. Both MyFitness and PartyPropz are said to have generated a revenue of ₹200 Cr each.

Other than the aforementioned brands, BRND.ME owns brands like Dennis Lingo, Ishin, Bonkids, Trust Basket, Villian, and Folkuture. 

At the core of its strategy, the company bought 20 brands in the beginning and sold the “non-core” ones including India Lifestyle Network (ILN) eventually. 

International expansion remains another core strategy at BRND.ME. Recently, its men’s fragrance brand Villain forayed into the US market. Notably, BRND.ME started selling its products in Europe 18 months ago under a pilot phase. The market penetration is being led by two brands  —  Botanic Hearth and Majestic Pure.  

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