Mini has been a niche lifestyle automobile brand in India but now it is changing gears as under BMW Group it has launched the Countryman C at Rs 47.5 lakh.
That's a whopping Rs 18.65 lakh cheaper than the fully imported JCW variant.
Features
Sharing it's platform with the BMW X1, the Countryman C has a 1.5l turbo petrol and comes in front wheel drive form.
Despite priced at Rs 47.5 lakh, the Countryman C isn't short on features with a 360 degree camera, panoramic sunroof, electric front seats with massage and a heads up display along with a 12 speaker audio system.
It also gets ADAS features. Standard with a 7 speed dual clutch unit, the Countryman C has an official claimed mileage of 15.92kpl.
In terms of safety it has a 5 star NCAP rating too.
What Does This Mean?
This launch means that the Countryman C is now more accessible while making the Mini brand more appealing to a wider segment of buyers.
The Mini Countryman C is more affordable than rivals and brings down the price for Mini cars vastly.
Coming in five colours, the Mini Countryman C isn't under equipped and comes with a more powerful petrol engine than the X1 petrol.
Mini hopes to increase its sales in India with this new Countryman C variant which competes with other entry level luxury SUVs.
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