The trade and industry got this pleasant bit of surprise Haunted – Echoes Of The Past opened a little more than expected and it beat the other releases by a huge margin too.
When you look at the demand for it a few cinemas are now moving fast and adding screenings of the horror movie people want more.
The film was released across 1232 screens in the country. While non-national chains and single screens gave a decent number of shows national chains only allotted 1 show Pan-India which sounded a bit uneven.
A trade source told us, “Most of the PVR Inox properties didn’t even bother to screen the film. But their management had a change of mind from Friday morning itself when they learned about the occupancy of Haunted – Echoes Of The Past vis-à-vis the other new releases. Accordingly, they decided to play 2, 3 and even 4 shows. They also introduced the film to several of their cinemas.”
Mumbai, PVR Lower Parel, along with Metro Inox, will screen Haunted – Echoes Of The Past starting Saturday, June 13 at 11:00 pm . Meanwhile at the broad audience friendly MovieTime Hub, the Friday night show is sold out and the Saturday evening slot is already moving quickly, fast-filling.
The source further said, “Haunted – Echoes Of The Past had 3000 shows a day on Friday across India and that number increased to 4500 on Saturday. The screen count has jumped from 1232 to 1500. On Sunday, the number can go higher.”
