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This actress went from a TV star to a successful businesswoman with a company worth Rs 180 crore. She started her career with a dance reality show, where she emerged as a winner, and slowly transitioned into acting and started playing lead roles in several hit shows. After getting married and having a daughter, she decided to take a break from acting and started a business. We are talking about Neha Marda, who is the owner of Phitku.

How did Neha Marda create a Rs 180 crore business?

Neha was one of the pitchers on Shark Tank India in January 2026. She shared the story of how her brand ‘Phitku’ was born and said, “Post my pregnancy, I started feeling a little discomfort with my body odour. Being an actor, my confidence was shaken that day. Nothing actually worked to solve it.” She revealed that the brand initially started selling the product at Rs 99. They increased the price to Rs 999 after they refined the formula and the product in three years. On the show, the actress claimed that they generate Rs 2 lakh in monthly revenue and serve 2 lakh customers. The brand also crossed Rs 14 crore in revenue within just 10 months. Anupam Mittal and Aman Gupta offered her Rs 1.8 crore for 1% equity. Her company is valued at Rs 180 crore.

What is Neha Marda’s popular work?

Neha Marda started her career when she participated in Sony TV’s Boogie Woogie as a contestant and became the winner in 2004. In 2005, she made her acting debut in Sahara One’s Saath Rahega Always and later appeared in Ghar Ek Sapnaa. She also starred in Mamta, Ssshhhh…Koi Hai and Ekta Kapoor’s Kahe Naa Kahe as Manvi.   In 2008, she played the main lead as Priyamvada in Ek Thi Rajkumari opposite Ali Merchant. However, her breakthrough role came when she bagged Balika Vadhu, where she played Gehna from 2008 to 2011. She was also seen in Jo Ishq Ki Marzi Woh Rab Ki Marzi opposite Neil Bhatt. She was also seen in Meethi Chooro No.1, Jhalak Dikhhla Jaa 4, Kitchen Champion 4, Nachle Ve with Saroj Khan, Ek Hazaaron Mein Meri Behna Hai, Devon Ke Dev…Mahadev, Fear Factor: Khatron Ke Khiladi 8, Piya Albela, Laal Ishq, Khatra Khatra Khatra, Kyun Rishton Mein Katti Batti and many more. Neha Marda also starred in Zee TV’s Doli Armaano Ki but quit in 2015. This was also one of the most popular shows.