In a first of its kind move, Ai+ smartphone will distribute its Nova 2 Neo and Nova 2 Pro handsets to reviewers, creators, and journalists across India before any public sale. CEO Madhav Sheth said the move prioritises unbiased feedback amid controversy over Chinese-linked software. All reviews will be published in real-time on the brand’s website during a seven-day testing window.
In an unprecedented move, Indian smartphone brand Ai+ has announced that its upcoming Nova 2 Neo and Nova 2 Pro handsets will be dispatched to reviewers, journalists, creators, and members of the technology community across India before a single unit goes on sale to the public. The move, described by the company as a first for the Indian smartphone industry, comes with an unusual set of conditions: no embargo, no talking points, no review guidelines, and no sale until the feedback window closes.
The announcement lands at a fraught moment for the brand, which has spent the better part of the past month navigating the Chinese links controversy.
Ai+ Nova 2 Neo, Nova 2 Pro review units now rolling out
Under the initiative, reviewers will have seven full days to test and publish their findings on the Nova 2 Neo and Nova 2 Pro before sales open. Critically, the brand says it will not place any restrictions on the nature of the feedback - positive, critical, or otherwise.
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