Driven by internal economic pessimism and long-term caution over China, a new report reveals that the heads of Europe's largest companies are now prioritising their commercial relationship with India across vital sectors like trade, technology and resilient global supply chains
In a major shift in global corporate strategy, European chief executives are exhibiting immense enthusiasm for India, increasingly prioritising it over China and other major global markets.
A new joint report published by The Conference Board and the European Round Table for Industry reveals that 63 per cent of surveyed leaders hold a positive view of India's long-term business scenario, with an additional 7 per cent declaring themselves very positive, while a mere 4 per cent view the market negatively. This wave of optimism has directly altered geopolitical and commercial priorities for European industry.
The data highlights that 58 per cent of respondents believe the European Union should award its relationship with India a very high priority across vital sectors including trade, investment, supply chain management, technology, security and climate energy.
According to report in the , this high positioning places India at the top of Europe's external strategy, outpacing the 53 per cent priority rating assigned to the United States and the 42 per cent priority rating given to China.
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