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Skechers-backed ultra runner Kartik Joshi is undertaking a 4,200-km Kargil–Kanyakumari (K2K) endurance run, having already covered 844 km through extreme terrains like Zoji La. The 55-day challenge aims for a record while showcasing performance running gear and highlighting India’s growing endurance running culture, with strong support from Indore.

Skechers, The Comfort Technology Company®, is strengthening its commitment to the running category through an extraordinary endurance initiative led by international ultra runner Kartik Joshi. Currently in the midst of a monumental 4,200-kilometre run from Kargil to Kanyakumari (K2K) —one of India’s toughest long-distance running challenges—Joshi is making the journey wearing Skechers Running footwear, including Skechers AERO Burst® and Skechers AERO Spark® among other styles.

After starting at the Kargil War Memorial on May 2, 2025, Joshi has already covered over 844 kilometres. The route has taken him through some of India’s most challenging terrains, including high-altitude stretches such as the 11,575-feet Zoji La pass, where he navigated extreme weather conditions including snow, rain, landslides, slippery terrain, and narrow mountain roads with restricted traffic movement.

As the journey reaches Indore this month, the city celebrates one of its own athletes who is expected to reach Kanyakumari in June to complete the challenge in an estimated 55 days to set a new record for fastest time.

Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., said: “Running and performance innovation have always been central to Skechers’ global ethos. Kartik’s Kargil to Kanyakumari journey is a powerful reflection of resilience, consistency, and the drive to push human boundaries—values that sit at the core of Skechers’ performance running category. This extraordinary endurance challenge illustrates that our running footwear including the innovative Skechers AERO Burst is designed to go the distance with comfort that performs through every kilometre. Skechers supports Kartik in this landmark feat of endurance to help his mission to redefine what is possible in long-distance running.”