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Sources told Inc42 that Sarvam AI is preparing to open broader access to its conversational AI agents platform, Sarvam Samvaad

The move could introduce self-serve onboarding, free credits, and usage-based pricing models for startups and developers

The rollout positions Sarvam more directly against global voice AI players such as ElevenLabs and its ElevenAgents platform

Indian AI startup Sarvam AI is planning to open up access for its voice AI agents platform to the general public in one of the biggest commercial expansions by the startup till date.

Sources aware of the matter told Inc42 that the company is gearing up to open access to Sarvam Samvaad, its conversational AI agents offering to the wider public, beyond select enterprises and high-volume customers.

The rollout is expected to introduce a broader onboarding funnel for startups, SMBs, developers and individuals looking to deploy voice AI agents without lengthy enterprise procurement cycles.

Until now, access to Sarvam’s conversational AI agents’ capabilities was largely limited to enterprises and customers with high conversation volumes. One such client is NBFC Tata Capital, which is using Sarvam’s voice AI platform to enable multilingual interactions across its consumer loan products.

Currently, the startup has a waitlist which high-volume enterprise users are urged to join and get access to the agentic platform. Enterprises have to stipulate how many minutes of conversations they expect to process every month and their preferred agent types, for example, WhatsApp-based agents.

Pricing Still Being Evaluated

People aware of the matter also said the company is internally evaluating multiple pricing structures for the broader rollout. This could include free credits for first-time users to experiment with the platform before transitioning into paid plans.

The pricing strategy is expected to include usage-based billing and tiered plans, a structure increasingly becoming standard across AI infrastructure and agent platforms globally.

While Sarvam initially gained visibility for its foundational AI model ambitions and India-focused LLM efforts, the company’s enterprise voice AI stack has quietly emerged as its strongest commercial business line.

Sarvam declined to comment and respond to Inc42’s questions on the new strategy.

Nevertheless, the move would place Sarvam AI in even more direct competition with ElevenLabsparticularly after the launch of ElevenAgents in September 2025.

ElevenLabs currently offers multiple pricing tiers globally, ranging from free plans with limited call minutes to premium enterprise-grade agent plans.

Sarvam AI may need aggressive India-first pricing to compete effectively while also supporting global expansion ambitions. Sources were unaware of what kind of pricing we can expect from the voice AI agents platform.

Interestingly, the company’s public positioning has also begun reflecting a shift toward broader accessibility.

Inc42 observed that Sarvam AI’s website interface transitioned from an “Experience Sarvam” call-to-action earlier this year to a more direct “Sign Up” flow in recent months, hinting at a more conventional product marketing strategy. The timing also aligns with Sarvam AI’s increasing focus on international expansion.

Last week, Sarvam AI investor Lightspeed partner Hemant Mohapatra said the AI company plans to hire a San Francisco office, scale the infrastructure, and pursue global go-to-market ambitions.

In this context, the broader rollout of Sarvam Samvaad could open an entirely new revenue funnel for the startup by enabling developer-led adoption and smaller businesses to build AI-powered customer interaction workflows without requiring direct enterprise sales engagement.

Founded in August 2023 by IIT alumni Vivek Raghavan and Pratyush Kumar, Sarvam is reportedly in talks for a major funds infusion that would catapult the startup into the unicorn club.

The startup is said to be in the process of raising $250 Mn from the likes of Nvidia, existing investor Accel and HCLTech. It last raised $41 Mn in December 2023 in a Series A round led by Lightspeed, with participation from Peak XV Partners and Khosla Ventures.

(Edited by: Nikhil Subramaniam)
(Creatives by: Abhyam Gusai)