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After 8 a.m., the town shifts gear. The sounds of motorbikes and conversations grow louder as the bustle of the day takes over.

Nguyen Thi Xuan, who has run a sidewalk foodstall for over 30 years, has watched the old quarter change beyond recognition. These days, stepping outside often means she hears more foreign tongues than Vietnamese, with vendors calling out to tourists in broken English.

She prefers to serve the early-morning locals, packs up by midday, and heads home. She said early-morning Hoi An feels like a different world for those who seek quiet.

Hoi An Market in the early morning is another draw, as vendors set up their stalls. The market is a favorite stop for visitors, offering goods and local cuisine in one place.