Google tests 2 AI ad formats to personalize online shopping
NewsBytes | May 21, 2026 4:39 PM CST
Google's direct offers and ad formats
The fresh ad types, Conversational Discovery Ads and AI-Powered Shopping Ads, respond directly to your search or browsing style, offering tailored suggestions or quick product summaries made by AI.
Plus, Google's Direct Offers program is getting an upgrade: think bundled discounts, native checkout for UCP merchants, and even travel deals built right into trip planning with a little help from AI.
The ad formats are being tested, while some Direct Offers features are rolling out soon to make shopping smoother for everyone.
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