A Pune woman’s late‑night Instamart order of a microwave has gone viral, drawing amused reactions online and even a Bollywood‑style quip from the brand itself.
A Pune woman’s unusual midnight purchase has gone viral, capturing what many online users are calling peak “adult money” behaviour. The video, shared by Sarah Kulsum, shows a delivery executive arriving at her home right at midnight with a microwave ordered through Instamart.
The clip begins with a playful text overlay: “Instamart is dangerous for people with adult money. I ordered a microwave at 12 at night because I wanted to heat my food.” What follows is a quick sequence of the delivery, unboxing, and setup of the appliance, all driven by a simple craving for a hot meal.
Brand Joins The Fun
Instamart itself joined the conversation in the comments, quoting the famous Dilwale Dulhania Le Jayenge line: “Bade bade shehron mein aise choti choti purchases hote rehte hai, senorita.” The witty response added a Bollywood twist to the viral moment.
The video quickly spread across platforms, with users flooding the comments section with jokes, disbelief, and self‑recognition. Many admitted to making similar impulsive purchases, validating the humour behind the clip.
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