Parle products also joined the online discussion when Prime Minister Narendra Modi gifted a packet of Melody toffees to Italian Prime Minister Georgia Meloni during their conversation. This conversation quickly went viral on social media. The move sparked a flood of “Melodi” memes online – an old internet joke that links Meloni's name to the famous candy brand, amid talk of the deep friendship between the two leaders. Let us also tell you what has been said by the company on this occasion.
Thank you for the gift pic.twitter.com/7ePxbJwPbA
— Giorgia Meloni (@GiorgiaMeloni) May 20, 2026
Melody Toffee will benefit
Taking advantage of this opportunity, Parle Products shared this video on Instagram and wrote in the caption: “Sweetening relationships since 1983.” Parle Products Vice President and Chief Marketing Officer Mayank Shah told a media report that the move was “a good way to promote Indian products and give them a global platform.” He further said that after this viral moment, the company expects “a huge jump in domestic and international sales”.
There was a surge in the shares of Parle Industries
Earlier, due to the discussion about Toffee Melody of Parle products, there was a big jump in the shares of Parle Industries and the shares of the company reached the upper circuit of 5 percent. The special thing is that Parle Industries has nothing to do with Parle Products and Melody Toffee. According to BSE data, Parle Industries shares closed at Rs 5.25 in the upper circuit of 5 per cent. Whereas in one year the company's shares have seen a decline of more than 60 percent.
Thank you @narendramodi 🙏🏻 https://t.co/LZK960JwFl pic.twitter.com/TBjkB4761C
— Parle Products (@ParleFamily) May 20, 2026
buzz on the internet
As soon as this post came, social media users are praising Parle's marketing team. Amidst the surge in the shares of Parle Industries, this one-liner reaction of the company has made the news even bigger. Let us tell you that Melody Chocolate was launched for the first time in India in the year 1983.
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