The Melody Toffee advertisement on TV in the 90s created a stir.
In the 90s, the advertisement of Melody Toffee was very popular on TV. In this advertisement a simple and funny question is asked – “Why is Melody so chocolatey?” And in response it is said – “Eat the melody, know yourself.” This toffee is liked by all, big and small, and even in today's generation, Melody Toffee coffee is liked. Parle's famous melody Toffee, which was a part of those memories, is in the news again today. The reason is Prime Minister Narendra Modi gifting this toffee to Italian Prime Minister Georgia Meloni.
Video went viral on social media
Recently, a video went viral on social media, in which Prime Minister Narendra Modi was seen giving a packet of Melody toffee to Georgia Meloni during her visit to Italy. As soon as this video surfaced, childhood memories were refreshed among the people. This toffee with caramel layer and chocolate filling inside has been the favorite of Indians for decades.
Melody was launched in 1983
Melody Toffee was launched by Parle Products in the year 1983. It is a popular confectionery brand of Parle. Due to the soft caramel on the outside and chocolate filling on the inside, this toffee made a special place in the hearts of both children and adults. Its biggest identity was its taste and famous advertisement.
Who makes Melody Toffee?
The manufacturer of Melody is Parle Products, which was started in 1929 in Vile Parle area of Mumbai. This company, started by the Chauhan family, first started making sweets and toffees. Later in 1939 the company entered the biscuit business.
Today Parle is counted among the largest biscuit and confectionery companies of India. The company made its mark in every household through popular biscuits like Parle-G. Even today Parle has a large share in the Indian market.
Increase in business, decline in profits
According to regulatory filings, the operational revenue of Parle Products increased by 8.5 percent to more than Rs 15,568 crore in the financial year 2024-25. However, the company's profit declined by about 39 percent to Rs 979 crore. The total income increased to more than Rs 16,190 crore.
Eat Melody, know yourself how it became a superhit?
Melody's real identity became her famous jingle - Eat Melody, know yourself. This line made toffee very popular among children. At that time, the advertising agency Everest was given the responsibility to present Melody as the most chocolatey toffee.
The creative team created a concept that had people asking the question — How is Melody so chocolatey? And the answer kept coming. Eat Melody, know yourself. This line became such a hit that it remains on people's lips even today.
Melody's effect was visible in films also
Years later, this famous dialogue was also used in a new style in the Bollywood film Chhichhore. It is clear from this that Melody is not just a toffee, but has become a part of the memories of many generations.
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