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• The right tires will show the true power of the car!
• Bridgestone India launches ‘Feel the Bridgestone Difference’ campaign

Mumbai | 18 May 2026: Bridgestone India, a wholly owned subsidiary of Bridgestone Corporation, has launched its new brand campaign ‘Feel the Bridgestone Difference’. The campaign is based on a simple yet effective idea, that every car is designed for a specific performance, but only when fitted with the right tires can it reveal its true potential. The campaign sheds light on the most neglected component of a car, the tire. In fact, tires are the most important point of contact between the car and the road.

Whether it’s control, safety, confidence or a smoother driving experience, tires play a much bigger role than people imagine. Even if a car is designed for great performance, the experience remains incomplete without the right tires. Bridgestone India tires are designed to help motorists experience the full potential of their vehicle, making a real difference in every journey.

For the past 30 years, Bridgestone India has been offering Indian customers a unique experience. With a strong emphasis on technology, manufacturing excellence, innovation and quality, the company has developed products that stand out from the rest and customers feel the difference every time they drive.

An important aspect of this campaign is the distinction that Bridgestone India’s tires create by staying ahead of the latest technology without any compromise. These tires provide better grip, more effective braking, easier handling, less road noise, improved fuel efficiency and longer tire life, resulting in a more balanced, comfortable and reliable driving experience.

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The campaign also draws inspiration from nature, featuring animals such as mountain goats, cheetahs and rhinoceros, which in their natural habitat are considered symbols of great grip, speed, unyielding strength and control. Just as these beasts handle the toughest conditions with ease, Bridgestone India tires are built to perform confidently in India’s diverse road and driving conditions.

Speaking about the campaign, Rajeev Sharma, Executive Director (Sales & Marketing), Bridgestone India, said: “Bridgestone India has been a trusted name for Indian consumers, and that trust has been built on us consistently providing safe, high-quality products, as well as a great driving experience. Our customers have experienced the Bridgestone difference over the years; be it better control, a smoother ride or longer-lasting performance. ‘Know the Bridgestone Difference’ (‘Feel the Bridgestone’) Difference’) is a campaign that people will instantly feel, because it reflects the feeling they already have. With this campaign, we want to bring this experience to a wider audience and explain to more people how fitting the right tires can make a big difference in a car’s performance.”

The campaign highlights the performance of Bridgestone India tires and reminds us that every car has inherent potential, but only the right tires can truly embody that potential. The campaign will be telecast across various media across the country, further reinforcing the ‘Bridgestone India’ promise of superior performance, reliability for every motorist.

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