Big bang of Ather Rizta: Sales of more than 3 lakh scooters in just 2 years, 400% jump in the market

Sales speed: 1 lakh scooters sold in 5 months

The success of Ather Rizta can be gauged from its rapidly increasing demand. According to the data, the scooter had completed sales of first 1 lakh units in 11 months. After this, this figure reached 2 lakh by December 2025. The surprising thing is that the last 1 lakh units have been sold only in the last 5 months. Currently, the company is selling around 410 scooters every day on an average, which is a record in this segment.

Dominance increased in these states: 4X growth in Middle India

Rizta has strengthened its hold not only in the cities but also in the middle Indian markets. Ather’s market share in states like Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh and Odisha was 4.1% in Q1 FY 2025, which has increased to 17.3% by Q4 FY 2026. The company has also registered a growth of more than 3 times in North Indian states like Rajasthan, Punjab and Uttar Pradesh.

Official Statement: The first choice for family customers

Impact on common man: Why is Rizta being liked?

The main reason behind the success of Ather Rizta is its huge storage capacity of 56 liters (34L under-seat and 22L frunk) and long seat. Additionally, the company’s BaaS (Battery-as-a-Service) model has significantly reduced its starting price, making it fit into the budget of middle-class families. Technical features like SkidControl and periodic OTA updates have made it a safe choice among the customers.