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New Delhi: Government -owned Life Insurance Corporation of India (LIC) has launched a digital marketing platform. This platform is the first initiative of the project drive launched to promote the digitization of LIC. This will make the insurance work of common people easier and at the same time the credibility of the corporation will increase further in the insurance sector. This platform will provide hyper-reclosed customer engagement and strengthen LIC in digital insurance innovation.

What did CEO Siddharth Mohanty say

LIC said that this launch is the first step towards further strengthening the company's global presence in the insurance sector. LIC MD and CEO Siddharth Mohanty said that with the launch of the Martech platform, LIC has made a new jump towards digital change. Through this platform, policyholders will be able to connect the agent in an easy way.

LIC's dominance

He said that Martech is not just a technical innovation. Rather it is a strategic change that establishes LIC as a global leader in digital insurance innovation. He said that Project Dive is evidence of our vision for the future. He said that LIC will be engulfed in the digital insurance sector in the coming days.

Marketing technology will get benefits

Better contact with policyholders and agents can be established through the Martech platform. This platform will facilitate hyper-reclosed and multi-channel marketing, so that all policyholders will get better information about their policy. The company said that this Martech platform has been launched under the first phase of Project Dive. LIC will continue to add new digital capabilities later, so that it can strengthen its position in the global insurance sector.

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