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LIC, a government -owned life insurance corporation, has launched a digital marketing platform. This platform is the first initiative by Project Drive to promote digitization of LIC. This will easily do insurance related work of common people and along with this the credit of the corporation will increase in the insurance sector. This platform will strengthen the LIC in hyper-serialized customers and in digital insurance innovation.

LIC said that this launch is the first step towards further strengthening its penetration in the insurance sector. LIC MD and CEO Siddharth Mohanty said that with the launch of the Martech platform, LIC has made a new jump towards digital change. Through this platform, you will be able to connect with the policyholders and the agent in an easy way.

LIC will be dominated in digital insurance

He said that Martech is not just a technical innovation. Rather it is a strategic change that establishes LIC as a global leader in digital insurance innovation. He said that Project Dive is a proof of our approach to the future. He said that LIC will be dominated in the sector of digital insurance in the coming days.

Benefits of marketing technology

A better connection will be established with policyholders and agents through the Martech platform. This platform will provide the facility of hyper-reclosed and multi-channel marketing, so that whoever will be policyholders will get better information about their policy. The company said that this martech platform has been launched under the first phase of Project DIVE. LIC will continue to connect new digital capabilities, so that it can strengthen its position in the global insurance sector.