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Jerai Fitness has launched 'Last One Standing', a national strength and endurance championship that will debut at Nesco, Mumbai, on December 13. Open to men and women above 18, the event will feature six fitness challenges and offer a Rs 21 lakh prize pool. Ritu Phogat has been named the event ambassador, while registrations are now open.

Mumbai, June 16: Jerai Fitness Limited, a pioneer in automated manufacturing of fitness equipment in India, has announced the launch of Last One Standing, a first-of-its-kind national strength and endurance championship, with Reebok as its merchandise and fitness accessories partner.

More than just a fitness competition, the event is envisioned as a large-scale movement that brings together fitness enthusiasts, athletes, gym-goers and everyday challengers from across the country onto one common platform.

This was announced by Rajesh Rai, MD, Jerai Fitness, and curator of the event, in the presence of former Junior World Champion wrestler and MMA fighter Ritu Phogat, acclaimed fitness trainer and actor Mustafa of fame, Dinesh Shetty, India’s Ultimate Warrior winner, and celebrity bodyguard Shera.

The occasion was also used to announce Ritu Phogat as the event ambassador and brand ambassador for Jerai Fitness.