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• Programs that can be watched together by the whole family are getting special preference from the audience.
• The show is gearing up to reach more audiences by taking advantage of its wide reach in rural areas
• The record response to the rerun of Mahabharat is considered to be a good example of this.

Kaun Banega Crorepati : NH Studioz India’s popular and iconic quiz show Kaun Banega Crorepati is now coming to the prime-time slot of Doordarshan. As per the announcement made in Mumbai on 27 May 2026, NH Studioz has acquired the television telecast rights of the show and the show will be aired daily at 9 PM. Due to this decision, the entertainment department of Doordarshan is expected to get new strength. The show, which has ruled the hearts of Indian audiences for years, is once again all set to bring families together across the country.

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Due to Amitabh Bachchan’s powerful direction, ‘Kaun Banega Crorepati’ created a distinct identity in the Indian television industry. A confluence of knowledge, emotion and inspiration, this show has transcended time and become an important part of Indian culture. Through this partnership, NH Studioz is gearing up to take the show to a wider audience by leveraging Doordarshan’s wide reach in urban and rural areas. Currently, programs that bring back old memories and can be watched together by the whole family are getting special preference from the audience. A prime example of this is the record response to the telecast of Mahabharat on Doordarshan during the Covid era.

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“Evergreen content, irrespective of generation or platform, always attracts new audiences,” said Narendra Hirawat, Chairman, NH Studioz. He added, “‘Kaun Banega Crorepati’ is not just a show but part of the Indian audience’s psyche. Its return to Doordarshan’s prime-time will relive old memories while the new generation will re-discover the popular format.” Due to Doordarshan’s nationwide reach, KBC’s comeback will be a new era of entertainment for viewers, and Doordarshan’s grip on prime-time is likely to be strengthened. The decision also underscores NH Studioz’s strategy to reinvent popular and iconic entertainment properties across television and digital media.