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Taali and Pokémon join hands to launch a new product in India’s snacking space
Indian snack brand Taali on Tuesday announced a partnership with The Pokémon Company to launch a new offering in India’s fast-growing snacking category, as consumer brands increasingly look to blend food with entertainment-led experiences.
While the companies did not disclose product details, the collaboration aims to tap into changing consumer preferences, particularly among younger buyers seeking products that combine taste, healthier ingredients and stronger brand engagement.
Founded by Aarti and Aditya Kaji, Taali has built its presence across modern retail and quick commerce platforms with non-fried snack products including makhana, roasted peanuts, roasted chana and protein puffs. The company is backed by Y Combinator.
“Snacking today is no longer just about the product. It is about the experience, the emotion, and the cultural relevance it brings,” said Aditya Kaji, co-founder of Taali. “Pokémon is a brand that so many of us grew up with, and this initiative allows us to bring that connection into a modern snacking context.”
Pokémon, one of the world’s largest entertainment franchises spanning gaming, animation and merchandise, said the partnership reflects its strategy to deepen engagement across categories and markets.
“Working with Taali allows us to explore the snacking space with a team that shares our focus on quality, innovation, and creating engaging experiences for consumers,” said Susumu Fukunaga, Corporate Officer at The Pokémon Company.
The partnership comes at a time when India’s packaged snack market is witnessing rapid premiumisation, driven by rising health awareness, quick commerce adoption and demand for experiential consumer products. Brands across food and beverage categories are increasingly leaning on pop culture collaborations and intellectual property-led partnerships to build stronger consumer recall and differentiation.
While the companies did not disclose product details, the collaboration aims to tap into changing consumer preferences, particularly among younger buyers seeking products that combine taste, healthier ingredients and stronger brand engagement.
Founded by Aarti and Aditya Kaji, Taali has built its presence across modern retail and quick commerce platforms with non-fried snack products including makhana, roasted peanuts, roasted chana and protein puffs. The company is backed by Y Combinator.
“Snacking today is no longer just about the product. It is about the experience, the emotion, and the cultural relevance it brings,” said Aditya Kaji, co-founder of Taali. “Pokémon is a brand that so many of us grew up with, and this initiative allows us to bring that connection into a modern snacking context.”
Pokémon, one of the world’s largest entertainment franchises spanning gaming, animation and merchandise, said the partnership reflects its strategy to deepen engagement across categories and markets.
“Working with Taali allows us to explore the snacking space with a team that shares our focus on quality, innovation, and creating engaging experiences for consumers,” said Susumu Fukunaga, Corporate Officer at The Pokémon Company.
The partnership comes at a time when India’s packaged snack market is witnessing rapid premiumisation, driven by rising health awareness, quick commerce adoption and demand for experiential consumer products. Brands across food and beverage categories are increasingly leaning on pop culture collaborations and intellectual property-led partnerships to build stronger consumer recall and differentiation.
