In Delhi's Lajpat Nagar, shoppers can now hire assistants for ₹149 per hour to carry bags, stand in food queues, guide them to the metro, help find seating spots, and even set up foldable chairs during crowded shopping trips. The initiative has been started by a Delhi-based startup aimed to reduce physical strain associated with crowded local markets and help customers with carrying their shopping bags and navigating busy retail areas. The idea is simple: "You shop. We carry."
The service, called CarryMen, works on a simple concept where trained assistants accompany shoppers through busy markets, helping them carry bags, manage queues, and handle small logistics throughout their market visits.
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carrying shopping bags
navigating crowded markets
waiting in food queues
guiding customers to parking areas or metro stations
finding seating spots for tired shoppers.
Big help for pregnant women, elderly
The majority of bookings so far have reportedly come from elderly shoppers, particularly women purchasing clothing and household items such as curtains and bedsheets. The service has also become useful pregnant women, for example, as they often find it difficult to walk through crowded markets while carrying heavy bags. Parents shopping with toddlers also face constant challenges - managing strollers, shopping bags and restless children all at once.
The founders of CarryMen said they noticed that many elderly shoppers were looking for practical help rather than luxury services. Customers often needed assistance with carrying bags, finding places to sit, ordering food, or waiting for transport during long shopping trips.
umbrellas for weather protection
mobile charging support, power banks
hydration assistance.
CarryMen began operations in April and completed more than 50 bookings within its first month. The startup has largely grown through word-of-mouth recommendations and organic traction on social media, without depending heavily on influencer promotions. At present, the service is operational in Lajpat Nagar, with plans underway to expand into Chandni Chowk in the near future.
Many netizens appreciated the idea and one of them said, "as long as the pay is high, I don't see any problem." Another raised concern and said, "This business won't work in India due to Chindichor people. They can't even spare Poor sabziwala and Maid." "Awesome business idea. This will actually solve a massive problem. And remember not all services are for everyone...those who want, needs they will use it," said another.
For many shoppers who enjoy exploring Delhi’s famous markets but dislike the physical strain that comes with it, services like CarryMen offer a simple yet practical solution. By reducing the stress of carrying heavy bags, standing in queues, and navigating packed streets, the service aims to make shopping more relaxed, comfortable, and enjoyable again.
The service, called CarryMen, works on a simple concept where trained assistants accompany shoppers through busy markets, helping them carry bags, manage queues, and handle small logistics throughout their market visits.
ALSO READ: Karnataka, Bengaluru weather update
How did the idea come through?
The startup idea was floated from the founders' personal experiences when he was visiting Delhi markets such as Lajpat Nagar, Sarojini Nagar and Chandni Chowk. Shopping in these areas can be physically and mentally exhausting as it requires long walks and carrying heavy bags in crowded places. The founders, who grew up in Delhi, realised that shopping remains a popular activity in Delhi but the physical effort involved can detract from the overall experience. The idea was not to change shopping culture but to make the experience easy and comfortable.Services offered by CarryMen
The service works by assigning a trained assistant to accompany shoppers through the market. For ₹149 per hour, customers can book assistants for two, three-, or four-hour slots. They can help with:carrying shopping bags
navigating crowded markets
waiting in food queues
guiding customers to parking areas or metro stations
finding seating spots for tired shoppers.
Big help for pregnant women, elderly
The majority of bookings so far have reportedly come from elderly shoppers, particularly women purchasing clothing and household items such as curtains and bedsheets. The service has also become useful pregnant women, for example, as they often find it difficult to walk through crowded markets while carrying heavy bags. Parents shopping with toddlers also face constant challenges - managing strollers, shopping bags and restless children all at once.
The founders of CarryMen said they noticed that many elderly shoppers were looking for practical help rather than luxury services. Customers often needed assistance with carrying bags, finding places to sit, ordering food, or waiting for transport during long shopping trips.
Portable chairs, umbrellas introduced
To make the experience easier, the startup has introduced additional facilities such as portable camping chairs that assistants can set up on request. The service also offers:umbrellas for weather protection
mobile charging support, power banks
hydration assistance.
Reduce stress and provide comfort
According to the company spokesperson, the service is designed not just to carry shopping bags but also to reduce stress and improve comfort, especially for families, senior citizens, and women shoppers. Currently, each assistant can handle up to 12 kg of weight, and customers must book extra assistants for heavier loads.CarryMen began operations in April and completed more than 50 bookings within its first month. The startup has largely grown through word-of-mouth recommendations and organic traction on social media, without depending heavily on influencer promotions. At present, the service is operational in Lajpat Nagar, with plans underway to expand into Chandni Chowk in the near future.
Many netizens appreciated the idea and one of them said, "as long as the pay is high, I don't see any problem." Another raised concern and said, "This business won't work in India due to Chindichor people. They can't even spare Poor sabziwala and Maid." "Awesome business idea. This will actually solve a massive problem. And remember not all services are for everyone...those who want, needs they will use it," said another.
A new urban convenience
The growing popularity of services like CarryMen reflects changing urban lifestyles where comfort and convenience are becoming more important than ever. In busy cities like Delhi, shopping in crowded markets can often turn exhausting, especially during weekends and festive seasons.For many shoppers who enjoy exploring Delhi’s famous markets but dislike the physical strain that comes with it, services like CarryMen offer a simple yet practical solution. By reducing the stress of carrying heavy bags, standing in queues, and navigating packed streets, the service aims to make shopping more relaxed, comfortable, and enjoyable again.
