The 2026 FIFA World Cup will be played from June 11 to July 19 in 16 cities in the U.S., Mexico, and Canada.
Vietnamese travel companies are offering two main options for football fans planning to attend the event: full-package tours and those with just flights and hotel accommodation.
High-end packages costing VND800 million to VND1.9 billion typically include a five-day, four-night or six-day, five-night itinerary.
The one priced at around VND800 million includes accommodation at a five-star hotel in Los Angeles, transportation, a ticket to a quarter-final, and entry to the FIFA World Cup 2026 Pitchside Lounge, an exclusive hospitality area near the field.
The VND1-billion package includes tickets to the semi-finals on July 15 and 16, along with Platinum Access to the Pitchside Lounge.
Travelers buying this package will stay at five-star hotels in Atlanta, get luxury transportation throughout the United States and a range of personalized benefits, including a dedicated concierge accompanying guests during the trip, support with restaurant and tour reservations, and invitations to private events.
A VND1.5-1.9 billion package will allow fans to catch the final; the itinerary is for six days and five nights. It is available only for groups of two or more.
The Private Suite is considered one of the most exclusive ticket categories at the World Cup, offering a private viewing room with centrally positioned seats. Guests can choose to watch the match either from the suite’s balcony or inside the private lounge, with services that often include a personal butler and fine dining experiences.
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Argentina’s Lionel Messi lifts the World Cup trophy alongside teammates as they celebrate winning the World Cup in 2022. Photo by Reuters |
The FIFA World Cup Pitchside Lounge is one of the tournament’s top-tier hospitality packages, offering guests a luxury matchday experience.
The package’s standout feature is its premium seating location, with seats positioned directly beside the pitch along the sidelines at the stadium in New Jersey, United States, for all eight matches hosted there, including the World Cup final. Guests purchasing the package are also entitled to a range of exclusive privileges, including private meet-and-greet sessions with players and a FIFA executive. Attendees enter the venue through a dedicated private entrance and are treated to premium beverages, regional cuisine served at exclusive dining counters, and complimentary gifts.
Truong Minh Tuan, chief executive of HVN Travel, said only a limited number of travel agencies are offering World Cup tour packages this year due to high operating costs and complex logistics.
He explained that the tournament’s organization across three countries creates significant challenges for tour operators, who must simultaneously manage match tickets, visa procedures, hotel bookings during peak travel periods, domestic transportation, match schedules and the possibility of fixture changes.
The sharp rise in ticket prices and services has also made travel firms more cautious about organizing group tours because of the financial risks tied to ticket availability and fluctuating input costs.
Tuan added that, amid continued economic pressure, the number of customers willing to spend heavily on long-haul sports tourism remains relatively small.
Concerns surrounding security, airline instability and broader international developments have further discouraged companies from launching large-scale sales campaigns.
Travel businesses described World Cup tours as a “niche market” rather than a mass-market product like tours to Japan, South Korea, China or destinations in Europe.
However, industry players believe the segment can still generate high value if companies are able to target the right customer groups while carefully managing operational risks.
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