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Google tests AI-driven ads in Search and AI mode
NewsBytes | May 21, 2026 11:39 AM CST

Gemini powers new sponsored ad formats

These fresh ad formats use Google's Gemini AI to create super-relevant promotions.
Features include "conversational discovery" (ads built from a brand's own website), "highlighted answers" (detailed product info pulled straight from company docs), direct offers like discounts, and even chatbot-powered ads you can interact with right on the search page.
For now, these are only on Google Search and AI Mode, but they may eventually appear in the Gemini app.
All new ads are clearly labeled as sponsored.


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