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AI isn't just powering your favorite apps: it's also being used by companies to tweak prices on the fly, sometimes giving better deals to certain people while keeping prices unchanged for others.
This is especially common in e-commerce and ride-hailing apps.
The CCI wants companies to keep a check on their own AI systems, and it plans to boost its own tech skills so it can keep up with these fast-moving changes and make sure digital markets stay fair for everyone.