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How Aishwarya Rai’s Iconic Devdas Cannes Saree Was Created, Designer Neeta Lulla Shares
Sandy Verma | May 18, 2026 9:24 AM CST

One of the most iconic looks seen at Cannes remains Aishwarya Rai’s yellow saree for her debut on the red carpet in 2002. Designed by Neeta Lulla, it remains the actor’s most memorable outfit at the Cannes Film Festival, where she was accompanied by co-actor Shah Rukh Khan and director Sanjay Leela Bhansali.

Even Alia Bhatt, on her second outing at the film festival, praised Aishwarya’s debut look and called it “iconic”. “A Cannes look that actually goes down in my memory as absolutely iconic would have to be Aishwarya Rai Bachchan at the Devdas premiere. The beautiful saree that she wore and just her face-it was so iconic,” she added.

Taking to Instagram, designer Neeta Lulla shared details about how she designed the saree, the fabric she used, and Sanjay Leela Bhansali’s brief.

How Aishwarya Rai’s Iconic Devdas Cannes Saree Was Created

“This was the saree that I had made for the premiere of Devdas at Cannes. The first time an actor or a production house had taken a movie to the Cannes Film Festival,” Neeta Lulla shared in her video.


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