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Due to difference in look of clothes

Have you ever bought clothes in a mall or showroom, and when you tried them on in the trial room, they looked great, but after coming home the same clothes did not look so attractive? If yes, then it happens not only with you but with most of the people.

There are many scientific and marketing reasons behind this variation, which affect the look and feel of the clothes.

1. Special lighting of trial room

Lighting in malls and branded showrooms is designed with great care. The light there is usually warm, soft and focused, which makes the colors and textures of the clothes more attractive.

It also makes the light skin tone look better, making the clothes look more suiting.

2. Effect of general lighting of the house

The LED or tube light used at home is normal and sometimes cool. Due to this, the same cloth may look different and slightly faded.

This change in lighting has a big impact on the performance of colors.

3. Effect of mirror and angle

The mirrors in the trial rooms of malls are often positioned in such a way that they make the body look a little slim and balanced. Sometimes the angle and framing are such that they present the outfit in a better way.

4. Mood and psychology of shopping

Our mood also plays an important role during shopping. When we are in a buying mood, the brain perceives clothes in a positive manner. The same emotion changes after coming home.

5. Branding and Visual Presentation

Brands also pay attention to mannequin styling, folding and display to make their clothes look better. This makes the cloth look more attractive.