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While many states in the country see an increase in liquor prices from time to time, now a relief news has emerged for liquor lovers from Kerala. The Kerala government has taken a big decision to reduce the prices of more than 100 liquor brands sold in the state. Prices of many brands under new rates Reduction from Rs 10 to Rs 50 Has been done. these new prices Applicable in the entire state from May 12 Have been done.

This decision will provide some relief to the liquor consumers of Kerala, especially those who like popular brands like Old Monk, Officer’s Choice And Old Port Rum Let’s consume. The main reason behind this step of the government is believed to be excess stock in the market and reduction in sales.

According to media reports, government agency in Kerala Kerala State Beverage Corporation (Bevco) Sales of many liquor brands at the outlets were not as per expectations. Due to this a large amount of stock was being accumulated. In view of this situation, liquor distribution companies reduced the prices of their products, after which the state government and BEBCO also implemented revised rates.

The objective of the government is to sell the stock quickly and boost demand in the market. For this reason, many popular and liked brands among the common people have also been included in this price cut.

In the new price list implemented by the Kerala government Over 100 Liquor Brands Has been included. In these, prices of many products in categories like brandy, whiskey and vodka have been reduced. on some brands deduction of ₹10while on some Reduction from ₹20 to ₹50 Has been seen.

The special thing is that this reduction is not limited only to less popular brands, but has also been applied to products which are in high demand and have been popular in the market for a long time.

According to reports, Old Monk, Officer’s Choice And Old Port Rum like popular liquor 500ml bottles prices around Shortage of ₹10 Has been done. Whereas the prices of some other brands have been reduced more than this.

This step will directly benefit regular customers. It is also expected that this may increase sales in the market and the stock accumulated at beverage outlets will also be exhausted soon.

Below are the new prices of some major brands:

However, this is only a list of some of the major brands. More than 100 brands have been included in the entire revised list, whose prices have been cut at different levels.

Kerala Beverage Corporation (Bevco) has made it clear that the new prices Effective from 12th May are done. Instructions have been issued to all the authorized outlets of the state to sell at the new rates. That means now consumers can buy liquor at lower prices.

If a customer wants to see the complete revised price list, he can get the information by visiting the official website of Kerala State Beverage Corporation Limited.

Experts believe that the impact of reduction in liquor prices can be clearly visible on sales. Usually when the price of a product decreases its demand increases. In such a situation, this decision of the Kerala government can prove helpful in eliminating excess inventory lying in the market and increasing sales.

However, some people are also raising social and health concerns regarding this decision. He says that reducing the price of liquor can increase its consumption. Whereas supporters believe that this is a business and economic decision, which will keep the market balanced.

The reduction in liquor prices by the Kerala government has come as a relief news for the liquor consumers of the state. Reduction of ₹10 to ₹50 on more than 100 brands After this, many popular brands will now be available at cheaper prices than before. new rates Applicable from 12th May have been completed and are effective at all government outlets. In such a situation, if you live in Kerala or are traveling there, then the information about the new rate list can prove useful for you.