Sony Bravia 3II Smart TV Series—Leading tech company Sony has officially launched the Bravia 3II Smart TV series to increase its dominance in the Indian television market. This new series brings Sony’s signature Premium XR processor to an affordable segment for the first time. Keeping in mind the gaming and cinema lovers, the company has supported 120Hz refresh rate and 4K resolution.

Sony Bravia 3II Smart TV Series launched in India: Launched with premium XR processor and 100-inch model

Combination of premium features at an affordable price

The biggest feature of the Sony Bravia 3II series is its processor, which till now was limited only to the very expensive models of Sony. This TV not only gives great visuals, but is also equipped with features like Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) for gamers. For big screen lovers, the company will also launch a massive 100-inch model by the end of this year.

Price and availability: Options ranging from 55 to 85 inches

Sony has introduced this series according to different budgets and needs. Its starting price in India has been fixed at Rs 99,990 for the 55-inch model. The prices of other variants are given below:

• 55-inch model: ₹99,990
• 65-inch model: ₹1,24,990
• 75-inch model: ₹1,79,990
• 85-inch model: ₹3,05,990

Expert opinion and technology

Impact on customers and market situation

To compete with competitors like Samsung and LG, this time Sony has kept Dolby Atmos as standard with gaming features and Dolby Vision. Due to the Google TV interface, users will get easy access to apps and streaming services. If you want to turn your living room into a home theater, the 75 and 85-inch variants will compete directly with premium projectors.