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LuLu Hypermarketthrough its loyalty programme LuLu Happiness, has announced a partnership with KrisFlyerthe lifestyle rewards programme of the Singapore Airlines Group. The partnership enables LuLu Happiness members to convert their Smile points into KrisFlyer miles, seamlessly linking everyday retail spend with global travel rewards.

This collaboration brings together two strong consumer ecosystems—retail and aviation—to deliver greater value, flexibility, and aspiration to customers across India.

From Everyday Purchases to Aspirational Journeys

LuLu Happiness members earn Smile points across daily shopping categories including groceries, fashion, electronics, and lifestyle essentials. With the introduction of KrisFlyer miles conversion, members can now use these Smile points to unlock travel opportunities across Singapore Airlines and its low-cost subsidiary, Scoot’s extensive global network.

The partnership reflects a growing shift in loyalty programmes—from transactional benefits to experience-led rewards—where everyday purchases can now translate into meaningful travel experiences.

Strengthening Aspirational Loyalty

By integrating KrisFlyer into its rewards ecosystem, LuLu Happiness strengthens its positioning as a modern, aspirational loyalty programme aligned with evolving customer expectations.

For KrisFlyerthe partnership introduces a new retail-led pathway that allows members to engage with the programme through everyday shoppingfurther expanding its lifestyle relevance.

Looking Ahead

The LuLu Happiness–KrisFlyer partnership reflects a shared commitment to creating more meaningful and rewarding experiences for customers. By connecting everyday shopping with global travel rewards, the collaboration redefines how loyalty programmes can add value beyond transactions—turning routine purchases into memorable journeys.