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ET Graphics: AI services boom rewrites IT Ops
ETtech | May 13, 2026 1:19 AM CST

Synopsis

AI services are booming as Anthropic launches a joint venture and OpenAI reportedly seeks funding, intensifying competition for Indian IT firms. A shift to usage-based pricing models by AI companies also presents a short-term hurdle for these Indian service providers.

The AI services sector is the flavour of the season. A few days back, Anthropic announced that it is forming a joint venture to establish an AI services arm, while reports suggest its rival OpenAI is raising funds for a similar set up, which would increase the competition for Indian IT services firms.

In addition, the companies’ shift in pricing strategy from the flat subscription fee to usage-based models is expected to pose a short-term challenge for Indian services firms. Swathi Moorthy takes a look at the evolving landscape:

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