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‘Smart’ players of earning! The report revealed – ‘GenZ’ are making money from many places, not just one.
Sanjeev Kumar | May 12, 2026 11:24 PM CST

Nearly three out of four Gen G entrepreneurs rely on multiple sources of income. A report said on Tuesday that this reflects a growing trend towards a more flexible portfolio career model rather than a traditional career. According to a report by LinkedIn, 'Gen G' people born between 1997 and 2012 are moving towards flexible ways of working.

portfolio career cycle

Three-quarters of entrepreneurs in this category reported multiple sources of income, compared to 62 percent for the 'Gen

104 percent increase

According to the report, India is emerging as a leading indicator of how entrepreneurship is developing globally. LinkedIn data shows that the number of members adding founder to their profiles in India has increased by 104 percent year-on-year, which is the highest compared to other markets.

Increase in small businessmen

The report is based on a survey conducted among 500 small businessmen, entrepreneurs and sole entrepreneurs across the country during April 8-16, 2026. It revealed that this new generation of entrepreneurs is emerging at a time when artificial intelligence (AI) is breaking down barriers, career priorities are changing and new definitions of success are evolving.

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