ASCI releases draft rules to label AI generated advertising content
NewsBytes | May 12, 2026 9:39 PM CST
Three tier rules for AI ads
ASCI's plan splits AI-generated ads into three groups.
High-risk ones, like fake celebrity endorsements or deepfakes, are a no-go, even if labeled.
Medium-risk stuff (think digital influencers or AI versions of real people with consent) must be clearly marked as AI-made so viewers aren't misled.
Low-risk tweaks that barely affect your choices don't need any special label.
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