Summary
- Model and entrepreneur Hailey Bieber has revealed that she set a strict financial benchmark of $1 billion before agreeing to sell her skincare brand Rhode, which was later acquired by e.l.f.
- In a recent interview with Time magazine published on May 6, Bieber reflected on the acquisition process and said she had a clear valuation target in mind from the very beginning of negotiations.
- The Rhode founder said she was determined to ensure the brand’s value reflected its growth, influence and position in the competitive skincare market.
AI Generated Summary
Model and entrepreneur Hailey Bieber has revealed that she set a strict financial benchmark of $1 billion before agreeing to sell her skincare brand Rhode, which was later acquired by e.l.f. Beauty.
In a recent interview with Time magazine published on May 6, Bieber reflected on the acquisition process and said she had a clear valuation target in mind from the very beginning of negotiations. She explained that the figure was not random but a personal and strategic goal tied to her vision for the brand.
Bieber said she believed strongly in the importance of setting intentions and speaking goals into existence. According to her, this mindset played a key role in shaping how she approached the sale of Rhode.
She stated that she made it clear to her team that she would not accept any offer below $1 billion. She described this decision as a “line in the sand,” emphasizing that the amount was a non-negotiable benchmark for her.
The Rhode founder said she was determined to ensure the brand’s value reflected its growth, influence and position in the competitive skincare market. She added that the $1 billion target represented both ambition and belief in the company’s future potential.
Alongside financial goals, Bieber stressed that preserving Rhode’s identity remained equally important during the acquisition process. She highlighted that the brand was built on the idea of accessible and inclusive skincare.
She said she wanted Rhode to remain a product line that felt available to a wide audience, rather than becoming an exclusive luxury brand.
After the acquisition by e.l.f. Beauty, Bieber continued her involvement with the company. She now serves as chief creative officer and head of innovation, overseeing the brand’s creative direction and product development strategy.
The deal marks a significant milestone in Bieber’s transition from celebrity entrepreneur to a leading figure in the global beauty industry, as Rhode continues to expand under its new ownership
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