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Blackpool now has a brand new installation that has been added to one of its best-known landmarks, introducing a romantic feature inspired by iconic cities around the world. A new love lock installation has been installed on Blackpool's Central Pier, giving visitors the chance to leave a lasting symbol of their visit in a way that has become popular in destinations such as Paris, New York City and at some spots in London.

The eye-catching structure is a large red heart, designed as both an art piece and an interactive attraction. Before the two sides of the heart meet, the design carries two separate messages: one half reads "Heart of Central Pier," while the other says "We Love Central Pier."

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Couples and visitors are invited to attach engraved padlocks to the heart frame.

Padlocks can be purchased from the pier's ride ticket boxes for £5 each, and only locks these are permitted to be added.

The heart has been positioned to perfectly frame Blackpool Tower in the background, giving visitors a scenic spot to capture photos and remember their trip.

Blackpool Central Pier wrote in a Facebook post: "Love is in the air with Love Locks! Grab a love lock from our ride ticket boxes and lock in those memories with your loved ones.

One person wrote on Wednesday in the comments: "We're coming on Friday and it's our 20 year anniversary so will defo be doing this."

Another person said: "Blackpool is where I found my teen love after nearly 35 years so defo want to buy 1 for here."

The pier features a variety of attractions including Blackpool's famous Big Wheel. Standing at roughly 108 feet high, the wheel is often the first thing people look for when they hit the Promenade.