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Tech News: Bye bye Tata now; Usha Agency introduced new segment Air king and MAXX AIR ULTRA
Samira Vishwas | May 8, 2026 10:24 PM CST

  • Bye bye Tata now
  • Usha introduced new segment Air king and MAXX AIR ULTRA

Usha Agency : Usha International, a leading consumer durables brand in India, has expanded its range of air coolers with the launch of new air coolers. It includes three types. The Air King 100 Liter, Air King 120 Liter (3-Side Honeycomb) and Air King Plus 120/150 models are designed to provide powerful cooling, powerful airflow and reliable performance for everyday use in large indoor and semi-outdoor spaces.

The company has introduced an updated version of the ‘Max Air Ultra’ series in 70, 95 and 120 liter capacity options, further strengthening its portfolio of cooling solutions for Indian homes. As summer temperatures rise across the country, this new range delivers efficient and durable cooling performance. Both the Air King range and the new Max Air Ultra models feature Eco-Cool honeycomb cooling pads for improved cooling performance, ball bearing fan motors with auto-resettable thermal overload protection and highly durable concealed pumps designed to work effectively even in hard or dirty water.

Made with high quality and robust construction, these coolers ensure durability and stability for long term use. For convenience, the range also includes three-level airflow control, water level indicators and castor wheels for easy movement—as well as adjustable cooling.

In this category, the Air King 100 Liter provides efficient airflow with a power consumption of 280 watts. These include features such as an airflow capacity of up to 3200 CMH, an aluminum exhaust fan that throws air up to 22 meters and a rust-proof aluminum exhaust fan, a ‘4th’ airflow system that ensures faster cooling and wider coverage, and an adjustable water flow system that allows users to control the water supply to the cooling pads and maintain proper humidity balance in more humid environments. Additionally, it features an ‘auto-drain’ facility for easy water drainage and a direct water inlet facility for hassle-free filling of the tank.

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The Air King 120 Liter appliance, operating at 265W, provides an airflow of up to 3200cmh and an air throw capacity of up to 20m through rust-free plastic exhaust fan blades. Additional features include dual water inlets on both side panels, foldable louvers and a 4-way air-displacement system for better airflow control.

The Air King Plus 120/150 model provides high-capacity cooling performance with a capacity of 410W; Also, using aluminum exhaust fan blades equipped with MS hubs, this model offers an airflow of up to 6500 CMH and an air throw capacity of up to 22 meters. It also features a ‘tornado-type’ grill with vertical slats to improve air circulation and increase overall cooling efficiency.

Complementing the new products, is the updated ‘Max Air Ultra’ series, (70L, 95L and 120L), operating at 190W; It also has an aluminum exhaust fan blade, which provides an airflow of up to 3500cmh and an air throw of up to 8 meters. This model also includes 360-degree swivel wheels with locks on the front, for easy movement.

The ‘Usha Air King’ range and the updated ‘Max Air Ultra’ series are available in various capacities, with prices starting at Rs 22,000 and Rs 17,000 respectively. With these new products, Usha is further cementing its vision of providing consumer-oriented, high-performance appliances that make everyday life easier and keep homes fresh, comfortable and cool during the summer months.

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