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Trisha Krishnan has become one of the most talked-about celebrities in the media over the last few days. Interestingly, the buzz around her is coming from multiple directions at the same time. One report claimed that Trisha visited Jiiva to console him after the demise of his father, veteran producer R B Choudary. Another strong rumour suggested that Trisha may join Tamilaga Vettri Kazhagam and contest from the Tiruchirapalli constituency in the future. Another talking point is Trisha’s superhit films with Vijay. At the same time, television channels and social media platforms are flooded with clips and discussions about Trisha’s successful films with Vijay. Reels, fan edits, interviews, and old movie scenes featuring the pair have suddenly gone viral again. Normally, such a massive wave of visibility is associated with planned PR campaigns or promotional activity. However, this appears to be happening organically rather than through paid promotion. The major reason behind this renewed craze seems to be Vijay’s massive political victory in Tamil Nadu. With a single election result, a butterfly effect appears to have taken over the entertainment world as well. Trisha, because of her association with Vijay, has automatically moved to the centre of public conversation. While she has always been a leading actress with a strong fan base, she was never positioned at the commercial peak occupied by stars like Nayanthara, Aishwarya Rai Bachchan, or Deepika Padukone. But today, her proximity to Vijay, Tamil Nadu’s biggest power centre, has elevated her celebrity status to an entirely new level.