Instagram is testing an “AI creator” label for accounts that frequently post AI-generated or AI-edited material. The feature, currently in the testing phase, allows creators to voluntarily tag their profiles as “AI creators,” signalling that their content has been generated or modified using artificial intelligence tools
Instagram is exploring a new way to bring more transparency to artificial intelligence-driven content. The platform is testing an “AI creator” label for accounts that frequently post AI-generated or AI-edited material.
The feature, currently in the testing phase, allows creators to voluntarily tag their profiles as “AI creators,” signalling that their content has been generated or modified using artificial intelligence tools.
The label is designed to appear both on a creator’s profile and alongside their posts and Reels, offering users clearer context about the nature of the content they are viewing.
This marks a shift from Instagram’s existing “AI info” tags, which typically indicate that a specific post may include AI elements but are less prominent and not always consistently applied.
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