Wagh Bakri Tea is a well-known brand in India, enjoyed by millions across the country. The company was founded in 1934 by Naran Das Desai, who returned to Gujarat from South Africa to start this venture. Initially, he had traveled to South Africa to engage in the tea business and purchased a 500-acre tea estate there. However, due to the oppressive British regime and racial discrimination, he decided to return to India.
Inspiration from Mahatma Gandhi
Naran Das Desai regarded Mahatma Gandhi as his role model. Upon returning to India, he carried with him a few belongings and a letter written by Gandhi, which served as a certificate of sorts. This letter, dated February 12, 1915, praised Desai and acknowledged his success as a tea estate owner in South Africa. It played a crucial role in helping him establish his tea business in Gujarat.
Establishment of Gujarat Tea Depot Company
After returning to his home state of Gujarat, Desai re-entered the tea trade. In 1915, he founded the Gujarat Tea Depot Company, which was later renamed Wagh Bakri in 1934. Gradually, this brand gained immense popularity throughout India.
The Iconic Logo
The logo of Wagh Bakri Tea was distinctive and became quite famous. It depicted a tiger and a goat sharing a cup of tea, symbolizing unity and harmony. The word 'Wagh' is the Gujarati term for tiger, which is why it appears on the tea packets instead of the English word. This logo represents social unity, showcasing both the upper and lower classes enjoying tea together.
Global Reach and Business Growth
Today, Wagh Bakri operates 15 tea lounges and exports its products to countries including the USA, Canada, the Middle East, Europe, Australia, New Zealand, Fiji, Malaysia, and Singapore. As of March 2021, exports contributed to 5% of the company's total sales.
Currently, the brand boasts a turnover exceeding ₹1,500 crores and distributes over 40 million kilograms of tea. Wagh Bakri Tea is consumed across India, from Rajasthan to Goa and Karnataka, employing around 5,000 people and establishing itself as a prominent name in the Indian market.
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