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To help buyers really see the difference, Xiaomi is letting people check out these TVs in Mi Stores, Mi Homes, and Vijay Sales.
The brand is also pushing for a connected living experience: Xiaomi has over a billion connected devices worldwide for easy interaction between your phone, TV, and smart gadgets.
As Batra puts it: "People are looking for an upgrade, but an upgrade that's meaningful for the next couple of years and not just a two or three-year kind of thing."