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I asked travel experts what European country everyone needs to visit - not Spain
Reach Daily Express | May 4, 2026 11:39 AM CST

Europe boasts a wide range of bucket-list destinations, from sandy beaches to mountains, glaciers and cultural cities. The continent certainly offers something to suit every traveller's taste.

Nevertheless, it can prove challenging to pinpoint exactly where to visit, given the wealth of options available. Therefore, I consulted a panel of travel experts to determine which country everyone should experience at least once in their lifetime. While many Brits favour Spain for sun-soaked holidays and Paris remains a quintessential city break choice, neither secured top position amongst the experts' recommendations.

Portugal, Greece and Italy emerged as the highest-ranked countries worth visiting. The experts outlined their rationale behind these selections, citing factors including history, culture and cuisine.

Championing Portugal as Europe's premier destination, Joanne Lynn, travel expert at cruise and tour operator Riviera Travel, said: "It offers an impressive mix of history, scenery and culture, but what really makes it stand out is the contrast between its regions, particularly beyond the well-known Algarve."

"While the Algarve is popular for its beaches and warm climate, the Douro Valley provides a completely different experience. This is a quieter, more traditional side of Portugal, where travel is centred around the river and the surrounding vineyard landscapes.

"It's less about resort-style relaxation and more about taking your time and enjoying the setting."

Visitors can journey through vineyards while soaking up the breathtaking countryside scenery, with the opportunity to sample Portugal's renowned wine and port along the way.

Joanne added: "These experiences feel far more personal and rooted in place than what many travellers might be used to in busier destinations.

"Overall, it's this contrast that makes Portugal stand out. The Algarve offers ease and familiarity, while the Douro Valley provides a quieter, more authentic perspective, shaped by landscape, tradition and local culture. Experiencing both highlights just how varied the country is, and why it leaves such a lasting impression on those who visit."

Meanwhile, InteleTravel UK and Ireland Managing Director, Tricia Handley-Hughes selected Greece as an "absolute essential" for any bucket-list.

She said: "What makes it so special is the diversity - you can stand in the shadow of the Parthenon one morning and be in a quiet cove by sunset. It also offers a sense of authentic hospitality that is increasingly hard to find.

"Whether you are island-hopping or exploring ancient ruins, the experience is truly humbling." Tricia noted that accommodation throughout Greece ranges from traditional self-catering apartments to high-quality hotels.

Rounding off the list is Italy, which Tim Hentschel, CEO and Co-founder of HotelPlanner.com, claims "effortlessly" combines history, culture and lifestyle into a single unforgettable trip.

He said: "Travellers can experience the depth of Rome, the artistry of Florence, and the relaxed coastal pace of the Amalfi Coast, all without feeling too rushed.

"For me, Puglia in Italy, with its whitewashed towns, Adriatic coastline and exceptional local cuisine, delivers an authentic summer experience without the intensity and crowds of other Italian hotspots. It's one of the few destinations that consistently delivers on expectations, making it a reliable choice for making memorable experiences every time you visit."


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