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Still ruling on and off the field, Virat Kohli is back again making headlines with his earning from social media. The Indian cricketer reportedly makes a mammoth of Rs 12 crore per sponsored post on Instagram making him one of the richest celebrities on the platform.

With a fan base of 276 million on Instagram, Kohli has been one of the greatest assets off the field too, helping him develop successful associations with the biggest brands around the world such as Puma, Audi, and MRF. Apart from Instagram, Kohli makes up to Rs 2.5 crore for each sponsored post on X, where he boasts of a 67 million strong following. These statistics even put him at the third highest-paid celebrity on Instagram right behind football sensations Cristiano Ronaldo and Lionel Messi.

It can be stated that Kohli's earning is due to his massive worldwide fame and consistent limelight he enjoys. With brand endorsements making his wallet fat, earnings from his contracts with Team India and Royal Challengers Bengaluru seem like additional earning to him.

His unique blend of cricket and endorsement has turned him into one of the most bankable sportsmen on Earth. His sponsored posts fetch him a significant amount, not just because it reaches to the common public, but also because they acquire an ample number of million likes and interactions.

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Apart from the off-field profit he is making, Virat Kohli is also in fine batting form in the Indian Premier League 2026. In 9 games played for Royal Challengers Bengaluru so far, he has made 379 runs. The veteran Indian batter is scoring at an average of 54.14 and at a rapid pace with a strike rate of 165.50. Three half-centuries in the ongoing season prove the consistency of his batting.

Although Royal Challengers Bengaluru suffered their third loss of the season in their last encounter against Gujarat Titans, Virat Kohli played a decent cameo against the Titans. Still, with the kind of batting form that the player is in, he continues to be one of the positives for his side.

He no longer features in the T20 International games for India but continues to be a key member for his franchise, an area where he seems to have found the right balance between performance and popularity, making him one of the most followed sportsperson in the world today.

From setting new benchmarks of income in social media to outstanding performances with the willow, the aura of Virat Kohli is unmatched in today's game of cricket.