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Brits' top 10 ways to ward off bad luck - and bring good fortune
Reach Daily Express | April 30, 2026 12:39 AM CST

Brits' quirkiest superstitions range from never popping open an umbrella indoors to avoiding placing new shoes on a table - and even depending on a "lucky" outfit. Among the most common beliefs are crossing fingers (44%), knocking on wood (42%) and avoiding walking under ladders (39%).

For those in search of an extra dash of luck, the survey of 2,000 adults revealed that 42% have a lucky ritual or charm they resort to for a confidence lift or a touch of good fortune. Indeed, 21% have a preferred "lucky" outfit they'll don when they're hoping for luck to be on their side - a figure that jumps to 38% among under-35s.

In light of these findings, Mecca Bingo, which commissioned the research, has unveiled the 'luckiest heels ever made', with the design reinterpreting a pair of iconic red stilettos.

The shoes boast a unique two-pronged horseshoe heel, constructed with authentic horseshoe metal integrated into the sole. Other custom features draw inspiration from the charms and rituals Brits swear by, including four-leaf clovers, and the 11:11 motif.

Two thirds admitted they have used a goodluck charm or superstition for a specific event.

More than one in five (22%) believe it helped them pass an exam, while the same number reckon it played a part in landing a job offer.

And 14% even reckon it's helped them bag a jackpot on games such as bingo, according to the survey carried out via OnePoll

Sarah O'Neill, director of innovation at Mecca Bingo, which is inviting fans to visit its Instagram to be in with a chance to win the stilettos, named Lucky Devils: The Heels of Fortune, said: "Lucky charms and rituals are synonymous with bingo culture - from players sitting in lucky seats and staying loyal to specific dabber colours to carrying lucky figurines, toys and charms."

"The Heels of Fortune are our stylish celebration of those beliefs and they're destined to belong to one Lucky Devil."

THE TOP 10 RITUALS BRITS EMBRACE TO TEMPT FATE OR KEEP BAD LUCK AT BAY:
  • Crossing fingers for good luck
  • Knocking on wood / touching wood to avoid bad luck
  • Avoiding walking under a ladder
  • See a penny, pick it up
  • Choosing specific numbers you believe to be lucky (e.g. birthdays, anniversaries)
  • Avoiding opening umbrellas indoors
  • Avoiding putting new shoes on a table
  • Throwing salt over your left shoulder
  • Avoiding the number 13
  • Avoiding stepping on cracks in the pavement

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