ReBid launches agentic AI-powered tool to benchmark creative performance
ReBid has launched a Unified Agentic Creative Intelligence Tool aimed at helping brands analyse competitor advertising and sharpen creative performance across digital platforms.
The new solution, integrated within ReBid Creative Studio, uses agentic AI to track and evaluate competitor creatives across ecosystems such as Meta and Google. It enables marketers to benchmark messaging, identify emerging trends, and generate higher-performing creative assets based on real-time data.
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The company said the tool continuously scans publicly available signals across formats including display, video, carousel and app install ads, structuring them into actionable insights. These insights are then fed directly into the creative production workflow, allowing brands to rapidly develop improved campaign variants.
“Creative success today is not just about great design. It is about understanding the competitive landscape in real time so one can stand out among the competition,” said Rajiv Dingra, Founder and CEO of ReBid.
He added that the platform helps identify whitespace opportunities and evolving creative trends, enabling faster and more informed decision-making. “When combined with ReBid Creative Studio, this becomes a powerful engine for faster and smarter creative decision-making,” Dingra said.
The tool is designed to address key marketer questions around competitor performance, including which creatives are gaining traction, how brands are positioning their messaging, and where differentiation opportunities exist. It also evaluates brand visibility, trust signals, call-to-action effectiveness, and overall creative strategy against category leaders.
ReBid said the system replaces manual competitor tracking with automated intelligence, allowing marketing and creative teams to move from insight generation to execution in minutes. The platform follows a continuous loop of insight, analysis, benchmarking, creation, launch and optimisation.
The company counts clients such as Axis Bank, 5paisa, HDFC Sky, Geojit and Malabar Gold & Diamonds among those using its creative and media intelligence solutions.
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“With agentic AI, brands no longer need to guess what the market is doing or spend weeks decoding competitor activity,” Dingra said. “We are enabling brands to move from market intelligence to creative execution in minutes.”
The launch strengthens ReBid’s positioning as an agentic AI-driven marketing platform that integrates data, media and creative capabilities, as brands increasingly seek faster, insight-led campaign execution in a competitive digital landscape.
The new solution, integrated within ReBid Creative Studio, uses agentic AI to track and evaluate competitor creatives across ecosystems such as Meta and Google. It enables marketers to benchmark messaging, identify emerging trends, and generate higher-performing creative assets based on real-time data.
Also Read: AI may be written in code, but it runs on electricity and India has structural advantage: Jeet Adani
The company said the tool continuously scans publicly available signals across formats including display, video, carousel and app install ads, structuring them into actionable insights. These insights are then fed directly into the creative production workflow, allowing brands to rapidly develop improved campaign variants.
“Creative success today is not just about great design. It is about understanding the competitive landscape in real time so one can stand out among the competition,” said Rajiv Dingra, Founder and CEO of ReBid.
He added that the platform helps identify whitespace opportunities and evolving creative trends, enabling faster and more informed decision-making. “When combined with ReBid Creative Studio, this becomes a powerful engine for faster and smarter creative decision-making,” Dingra said.
The tool is designed to address key marketer questions around competitor performance, including which creatives are gaining traction, how brands are positioning their messaging, and where differentiation opportunities exist. It also evaluates brand visibility, trust signals, call-to-action effectiveness, and overall creative strategy against category leaders.
ReBid said the system replaces manual competitor tracking with automated intelligence, allowing marketing and creative teams to move from insight generation to execution in minutes. The platform follows a continuous loop of insight, analysis, benchmarking, creation, launch and optimisation.
The company counts clients such as Axis Bank, 5paisa, HDFC Sky, Geojit and Malabar Gold & Diamonds among those using its creative and media intelligence solutions.
Also Read: AI chats won't displace food delivery, quick commerce: Zomato founder Deepinder Goyal
“With agentic AI, brands no longer need to guess what the market is doing or spend weeks decoding competitor activity,” Dingra said. “We are enabling brands to move from market intelligence to creative execution in minutes.”
The launch strengthens ReBid’s positioning as an agentic AI-driven marketing platform that integrates data, media and creative capabilities, as brands increasingly seek faster, insight-led campaign execution in a competitive digital landscape.
