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LVL Zero taps Google Play, Xbox, AppsFlyer for gaming incubator cohort
ET Bureau | April 28, 2026 11:57 PM CST

Synopsis

India's gaming incubator LVL Zero has revealed its ecosystem partners for its first 100-day sprint. Ten startups were chosen from over 240 applications. These partners will offer hands-on support in areas like analytics, monetisation, and publishing. LVL Zero aims to bridge gaps in India's gaming sector. The incubator plans to back over 100 startups in the next five years.

LVL Zero taps Google Play, Xbox, AppsFlyer for gaming incubator cohort
LVL Zero, India’s gaming incubator backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, has announced ecosystem partners for the inaugural cohort of its 100-day execution-first sprint. The cohort includes 10 startups selected from over 240 applications.

The partner network spans attribution, analytics, monetisation, console publishing, QA, playtesting, backend enablement, and program infrastructure, aimed at providing hands-on execution support.


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Partners include Google Play (Knowledge), ID@Xbox Developer Acceleration Program (Console), AppsFlyer (Attribution), Snapser (Backend), Gameramp (Growth), Pubscale by GreedyGame (Monetisation), Lysto (Playtesting), Sentient (QA), Accubate (Infrastructure), and Shunya (Legal).

Google Play will conduct focused sprint sessions on AI, Android Studio, and monetisation. AppsFlyer will enable data-led user acquisition and retention strategies, while Gameramp will support growth decision-making. Snapser will help build scalable backend systems.

Pubscale will guide monetisation and ad optimisation. ID@Xbox will support console publishing through porting, resources, and funding. Lysto and Sentient will handle playtesting and QA, while Accubate and Shunya will provide infrastructure and legal support.

Sagar Nair, Head of Incubation at LVL Zero, said the model embeds operational support into the sprint to reduce execution gaps and improve decision-making.


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The incubator aims to address key challenges in India’s gaming ecosystem, including gaps in infrastructure, monetisation, and global distribution. Over the next five years, it plans to support more than 100 startups in building globally competitive gaming businesses.


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