Top News

Quote of the day by Sufi mystic Rumi: ‘You know the value of every article of merchandise, but if you don’t…’
Global Desk | April 23, 2026 7:19 PM CST

Synopsis

Rumi, a 13th-century Sufi mystic, highlights the irony of valuing material possessions over one's own soul. He emphasizes that true wealth lies in self-knowledge, understanding our purpose and inner worth. Without this awareness, worldly achievements become meaningless, urging a shift from measuring life by possessions to measuring it by meaning.

This one Rumi quote needs to live in our minds and hearts forever
To see the price tag, know the worth and having the desire to buy that wishlisted item has become so much more important for all of us than to detach ourselves from these worldly pleasures and see ourselves above and beyond these. We learn the value of objects early in life, but rarely pause to ask: do we know the value of our own soul? A timeless line by the 13th-century mystic Rumi answers this with startling clarity.

Who was Rumi?


Born in 1207 in Balkh (present-day Afghanistan) and later settled in Konya (modern Turkey), Jalāl al-Dīn Muḥammad Rūmī became one of the most influential Sufi poets and spiritual teachers in history. A scholar of Islamic law and theology, his life transformed after meeting the wandering mystic Shams of Tabriz, which awakened in him a profound mystical devotion.

Rumi’s verses, especially in the Masnavi and Divan-e Shams, explore love, ego, the soul, and humanity’s longing for the divine. His poetry transcends religion and geography, speaking to readers across cultures and centuries.

Rumi’s teachings inspired the Mevlevi order, known for the whirling dervish ceremony symbolizing spiritual ascent. Today, he remains one of the most widely read poets in the world, quoted for his wisdom on love, self-awareness, and inner awakening.

Quote of the day by Rumi


“You know the value of every article of merchandise, but if you don't know the value of your own soul, it's all foolishness.”

Meaning of the quote


Rumi draws a sharp contrast between material knowledge and spiritual ignorance. He points out the irony of human life: we become experts at evaluating things outside us – money, property, goods, while remaining strangers to our own inner worth. According to Rumi, this imbalance makes all worldly understanding meaningless.

The quote invites deep self-reflection. Knowing your soul means recognizing your values, your purpose, your conscience, and your connection to something greater than material success. Without that awareness, achievements feel empty.

Rumi reminds us that self-knowledge is the true wealth. When we understand our inner value, we stop measuring life through possessions and start measuring it through meaning.

More quotes by Rumi


  • “What you seek is seeking you.”
  • “The wound is the place where the Light enters you.”
  • “Stop acting so small. You are the universe in ecstatic motion.”
  • “Let yourself be silently drawn by the strange pull of what you really love.”


READ NEXT
Cancel OK