Move over neutrals, as Alia Bhatt is making pastel yellow the colour of the season
ETimes | April 22, 2026 9:40 PM CST
The shades of pastels may come and go with the seasons, but every once in a while, one hue out of the lot gets a definitive co-sign, and this is the moment of pastel yellow. Well, the courtesy goes to Alia Bhatt , who shone in her latest campaign for an Indian label and leaned towards the softness of this bright shade, giving an unexpected edge with her natural aura.
Alia’s ensemble feels optimistic, fresh, and quietly powerful, which is exactly what women are looking for in the market. For the shoot, she anchored the Melody Twist Neck Top from the label Forever New, priced at Rs 5,100, and teamed it with a pair of yellow straight linen-blend trousers from Mango, worth Rs 6,990.
This monochrome setting felt perfect for a summer touch and looked breathable and polished, mirroring a beauty mood that matched the spring vibe. She opted for her signature dewy base with concealing detailing and added a hint of warmth on her cheeks with softly brushed cheeks and bare-there eye makeup.
Keeping natural lips, she tied the look together with a sense of understated harmony and made it perfect for quick summer runs. The fashion industry is right now oscillating between muted minimal notes and bold maximal touches, where Alia’s soft glow takes a sweet spot with an easy-to-wear touch that makes it impossible to ignore.
So, if this is your go-to vibe, then it's an indication that pastel yellow might just be the season’s most persuasive style upgrade.
Alia’s ensemble feels optimistic, fresh, and quietly powerful, which is exactly what women are looking for in the market. For the shoot, she anchored the Melody Twist Neck Top from the label Forever New, priced at Rs 5,100, and teamed it with a pair of yellow straight linen-blend trousers from Mango, worth Rs 6,990.
This monochrome setting felt perfect for a summer touch and looked breathable and polished, mirroring a beauty mood that matched the spring vibe. She opted for her signature dewy base with concealing detailing and added a hint of warmth on her cheeks with softly brushed cheeks and bare-there eye makeup.
Keeping natural lips, she tied the look together with a sense of understated harmony and made it perfect for quick summer runs. The fashion industry is right now oscillating between muted minimal notes and bold maximal touches, where Alia’s soft glow takes a sweet spot with an easy-to-wear touch that makes it impossible to ignore.
So, if this is your go-to vibe, then it's an indication that pastel yellow might just be the season’s most persuasive style upgrade.
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