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Mumbai: Actor Vijay Varma has sparked a social media debate after referring to fellow actor Kartik Aaryan as the “King of PR” during a recent rapid-fire round. The comment, made in a light-hearted setting, quickly went viral, drawing mixed reactions from fans and netizens.

The actor, who is currently promoting his upcoming web series Matka King, participated in an interaction with WeAreYuvaa where he was asked to associate actors with specific traits. When prompted to name the “King of PR” in the industry, Vijay Varma named Kartik Aaryan without hesitation.

What Vijay Varma said

The remark came during a rapid-fire segment, a format typically known for spontaneous and unfiltered responses. While the moment appeared casual and playful, the clip soon began circulating widely across social media platforms, leading to varied interpretations.

Many viewers initially perceived the statement as a subtle dig at Kartik Aaryan, while others saw it as a neutral or even complimentary observation about his strong public relations presence in the industry.

Social media reactions divided

The viral clip triggered a wave of reactions online, with opinions sharply divided. A section of users criticised Vijay Varma, accusing him of being “jealous” or making an unnecessary remark about a fellow actor.

However, a significant number of users defended the actor, arguing that the context of a rapid-fire round should be taken into account. Supporters pointed out that such segments are designed to be quick, candid and often humorous.

Several social media users expressed their support, stating that honesty should not be criticised. Others highlighted that Kartik Aaryan is widely recognised for maintaining a strong public image and media presence, making the remark more of an acknowledgement than criticism.

Some users also emphasised that the comment was being blown out of proportion. According to them, the statement was clearly made in a light-hearted spirit and not intended to spark controversy.

Understanding the ‘PR’ label in Bollywood

In the film industry, being associated with strong public relations is often viewed as a sign of effective brand management rather than a negative trait. Actors today rely heavily on PR strategies to maintain visibility, connect with audiences and promote their projects.

Kartik Aaryan, in particular, has built a reputation for his engaging social media presence and consistent public outreach, which many fans believe contributes significantly to his popularity.

As a result, some netizens interpreted Vijay Varma’s comment as an indirect compliment, acknowledging Kartik’s success in managing his public image.

Upcoming projects of both actors

On the professional front, Vijay Varma continues to expand his presence across films and digital platforms. He is set to appear in Family Business, which also features Anil Kapoor and Rhea Chakraborty in key roles.

Meanwhile, Kartik Aaryan has a busy slate of upcoming projects. These include Naagzilla, an untitled film directed by Anurag Basu, and another project with filmmaker Kabir Khan.

Conclusion

While Vijay Varma’s “King of PR” remark has triggered a debate online, it also reflects the growing sensitivity around celebrity comments in the digital age. What may begin as a casual statement can quickly escalate into widespread discussion due to the speed and reach of social media.

As fans continue to interpret the comment in different ways, the incident highlights how public perception can vary widely, especially when it comes to candid celebrity interactions.