Actors, production houses and digital creators tell us how cinema and entertainment are evolving in the age of OTT platforms, short-form videos, and creator-driven storytelling.
Cinema and entertainment have undergone a transformation over the last few years, driven by the rise of Over-the-Top (OTT) platforms, short-form video, and creator-driven storytelling, moving from a centralized, appointment-based model to a personalized, on-demand, and decentralized ecosystem. With Reels becoming the primary source of entertainment and AI rapidly becoming a part of our world, where are we headed?
Anup Soni, Actor
Honestly, it is a mix today. Earlier, content was more format driven, now with OTT you can explore characters in much more depth. At the same time, packaging has become equally important- how a story is presented really matters, especially with the influence of social media.
Anup Soni, Actor |
Having said that, somewhere real, honest storytelling still connects more deeply. It is an interesting time for actors, there are more opportunities than ever, but also a lot more noise. So finding that balance between truth and presentation becomes important.
