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Itel India: Now even if the phone is damaged, there is no tension! ‘1 year counter replacement’ scheme in this company; New mobile will be directly exchanged
Samira Vishwas | April 19, 2026 10:24 PM CST

  • Now even if the phone breaks, there is no tension
  • ‘1 year counter replacement’ scheme in this company
  • New mobile will be directly exchanged

Mumbai: itel is India’s leading technology brand known for durability, reliability and affordable prices. The brand is celebrating 10 years of successful journey in India. By itel It has now reached a massive customer base of 15 crores and is a milestone in its transformative journey. To celebrate this achievement, itel has announced an exciting 1 year counter replacement offer for any product defect on its feature phones. This offer is a bonanza for customers across India. Over the past decade, itel has provided a wide range of durable and reliable electronics products at affordable prices, building strong customer relationships and establishing its dominance in the Indian market.

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Commenting on the 10-year journey in India and the launch of the counter replacement facility, Arijit Talapatra, CEO, Itel India said, “Completing 10 years in India and reaching 150 million customers is a very proud moment for all of us at Itel. It would not have been possible without the unwavering dedication and support of our partners, team and customers. Today’s milestone reflects the trust we have earned over time. We are committed to feature phones. We are proud to launch the Counter Replacement facility. Every feedback and interaction with our customers drives our innovation journey. We continue to be committed to creating durable, reliable and affordable products for which the itel brand is known across India.”

The brand’s journey reflects a deeper purpose, which is to bring digital technology to millions of people in India who have had little exposure to smart technology before. From first-time smartphone buyers to families looking for home appliances, the brand has played an integral role in keeping consumers connected to the world. Globally, itel is now present in more than 80 countries. Their portfolio includes feature phones, smartphones, TVs, solar products, personal grooming products and home appliances. The brand continues to cater to the day-to-day technology needs of consumers by keeping product prices affordable to the common man’s pocket, while also consistently supporting India’s growing digital ambitions.

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