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• One of the most auspicious Muhurtas out of three and a half Muhurtas
• 10% to 12% increase in gold sales possible
• Not just investment but fashion

Akshaya Tritiya 2026: Akshaya Tritiya is considered one of the most auspicious of the three and a half Muhurtas in Hindu culture. Buying gold on this day is considered a symbol of prosperity. Auspicious occasions like Akshaya Tritiya lead to large purchases of gold, as gold is considered the most preferred investment vehicle in India. In view of the global turnover this year, the price of gold and silver fluctuated a lot. A sharp fall in gold prices this year and strong purchasing power of Indian consumers is likely to increase demand. Also, as there are signs of easing of geopolitical tensions, the market sentiment is improving and the pace of buying is increasing.

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10% to 12% increase in gold sales possible

In this background, the Managing Director of ‘Kama Jewelry’ Mr. Colin Shah comments on the state of the gems and jewelery market on the occasion of this year’s Akshaya Tritiya. According to him, there is a strong possibility of a 10% to 12% increase in gold sales this year.

Not just investment but fashion

Talking about this year’s trend, Colin Shah said that the attitude towards gold is changing according to the generation. The traditional investment form of gold biscuits and heavy 22 carat jewelery will continue to be in demand. However, there is a growing trend among the younger generation towards light and everyday wear jewelery made from 9 carat to 18 carat gold, as they consider gold not just an investment but a symbol of fashion and prestige.

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